the first boutique le gramme was entirely designed by its founder erwan le louër.
this new space, located at 123 rue vieille du temple in paris, reflects this obsession with detail where nothing has been left to chance: hingeless windows, jewellery presented vertically, an immersive sales experience.
the play of light and transparency is inspired by yûgen, a japanese concept that sees beauty as a feeling whose intensity cannot be expressed in words.
the boutique becomes an object in its own right for the brand, a creative process just like its collections. the collections le gramme cohabit in harmony in and with this place made of materials such as corian, glass, concrete or lava stone.
mouldings of the arms of the star dancer Germain Louvet made by the artist Arnaud Kallos are also displayed there to show accumulations.
everything has been thought out to enrich the customer's experience: a punching machine makes it possible to personalize the jewel on the spot, then vacuum-pack it to leave without packaging. the boutique, which is ultra-connected, facilitates the link with the e-shop.