fall 24 campaign fall 24 campaign

captured by Julien Thomas Hamon, our new campaign reveals the power of minimalism. each piece, worn alone or in accumulation, harmonizes with the architecture of Pieter Puelen's brutalist house, creating a visual echo between the simplicity of lines and the robustness of forms.

the brutalist essence of le gramme creations.

a unique dialogue between minimalist jewelry and Pieter Puelen's raw architecture.

“pure lines, raw materials, essential jewels.”

behind the scenes

photographer and visual artist, Thomas Julien Hamon develops a raw, contemporary aesthetic. his work, blending fashion and art, captures the essence of places and people with a unique sensibility. he regularly collaborates with avant-garde designers and brands.

Matthias Dandois, 9-time BMX flat world champion, pushes the boundaries of extreme sport. between technical feats and a passion for visual art, he is an influential figure who transcends the boundaries between sporting performance and artistic expression.

a model with an assertive charisma, Paul Binam stands out for his relaxed yet refined approach to fashion. A respected influencer, he combines elegance and authenticity through his many creative projects.

credits

  • photo : Julien Thomas Hamon
  • styling : Loyc Falque
  • mua : Alia Awad
  • model 1 : Paul Binam 
  • model 2 : Matthias Dandois
le gramme 2024