gildas loaëc

what nourishes you in your work, what is the source of your inspiration?
pleasure is a guiding element, beyond the personal pleasure of creating, there is the pleasure that we want to provoke in others by imagining what will echo in them, which will generate a new emotion. i am also aware of how lucky i am to be able to occupy my days by putting creation at the centre, it is a permanent personal enrichment.

what are the people or projects that constitute references for you ?
from a musical point of view, I can't but mention artists like daft dunk, there's also the label factory records which has represented major artists like the mythical joy division or new order. on the fashion side, I think for many reasons of "comme des garçons". I have a lot of respect for this brand which has managed to impose itself without making a frontal marketing investment, there's also a real product agility which has allowed them to reach a clientele from 2 to 90 years old, this resolutely transgenerational side of them tends to be universal.

what compliment do you get on your work?
the idea that people can realize that 15 years later, I'm still as involved in what I do, that what we offer is made with the same passion as when we started.

the city that inspires you or resembles you?
what we do with masaya is always inspired by places we love. from the gardens of the royal palace where we set up the kitsuné café to japan, which has always been an inspiration, to new york where we opened a boutique. the places we love finally become pretexts for creation, so bali made us want to imagine a hotel project. i guess that's what we call "combining the useful with the pleasant", isn't it?
"The idea that people can realize that 15 years later, I am still as involved in what I do, that what we offer is done with the same passion as when we started. »
what is the art of living according to you?
only one rule: don't take yourself too seriously and always enjoy yourself! It's a discipline that takes a long time to integrate and it's worked on daily, but this lack of obligation creates the space necessary for the creativity that our jobs require. what are

your favourite subjects, whether it's music or clothes?
I'm thinking of house music, which was already one of my ingredients 20 years ago and which is currently making a strong comeback, and the culture surrounding this trend. I'd like to explore this theme during fashion week. in terms of clothing, the choice of material is crucial to the elegance of a silhouette, in the search for modernity, the combination of jeans and cashmere is one of my fundamentals. the mix of materials will always be subject to exploration, and Japanese designers like sacai are excellent in this exercise.

your guiding thread in music as in fashion?
i would say youth culture, this desire - if not a need - to take an interest in what is new, not to cling to what is already established at all costs, but to always challenge what already exists, whether it be music, clothes, technology... i see it as a form of candor that still nourishes creation.

your biggest challenge achieved or to be achieved?
i'm more of a "one small step every day" fan, we're in a marathon, nothing will ever be won. kitsuné has grown this way, step by step. we're always amazed by the playground it offers, surprised by a potential that only grows beyond the expectations we had at the start.

your ritual in your job?
i'm at 2h30 every day and whatever happens at kitsuné café. "I'm more of a "one small step every day" person, we're in a marathon, nothing will ever be won. kitsuné has grown that way, step by step. »
what kind of music or style irritates you?
at a club party, the dj was playing a particularly specific musical style (trap - a hip-hop movement), I admit I completely cracked after an hour.

if you weren't into fashion and music, what would you do?
i love what i do, so i can't imagine doing anything else. let's just say that i would have liked to know how to write better, to master this artistic talent. what's

your favorite object? how much does it weigh?
to everyone's surprise, i'm announcing a little baccarat heart. It must weigh 200 grams...

what does it weigh in your life?
obviously, my wife and children, my friends, my company, my collaborators... to run a marathon, you have to be surrounded, to fight for yourself and for others.

your objectle gramme(s), what is/are they? how do you use them?
i have a 21g slick polishedbracelet in 925 silver that i have just lost and that i miss very much, i will find it again at some point. i am very attached to its aesthetics, both distinguished and cool. the kitsuné house collaboration x le gramme
it's a story of meeting and exchange over time, of shared respect for what the other has le grammeachieved.

then comes the right moment and the desire to start this now common family represented by these little silver foxes.

if le grammeit was a style or a piece of music or a piece of fashion, which one would it be?
it would be a very well rhythmed electro piece, I would say metro area de miura.
"Obviously, my wife and children, my friends, my company, my employees... to run a marathon, you have to be surrounded, to fight for yourself and for others. »
his accumulation
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